I’ve spent years helping niche SaaS founders refine their funnels, and one technique that consistently outperforms standard A/B tests is cohort-based trials. When executed well, cohort experiments don’t just move the needle — they can double premium conversions by revealing how changes affect...
Mar 18, 2026
• by Éloïse Dupont
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In recent years, hybrid workplaces have proven their value by offering flexibility, fostering productivity, and maintaining work-life balance. However, as exciting as the potential of this model is, it also presents some unique challenges—particularly when it comes to employee productivity. How do you ensure your team remains engaged and efficient when some individuals are working remotely,...
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Launching a startup can feel like embarking on a thrilling adventure. There’s the excitement of bringing new ideas to life, the rush of assembling a talented team, and the joy of watching your vision take shape. However, amidst all the innovation and energy, one critical aspect often gets overlooked by founders: legal compliance. Ignoring the legal intricacies can have serious, even...
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When it comes to driving your startup’s growth, one of the most critical decisions you’ll ever make is who you choose to bring onboard. Hiring the right talent isn’t just about finding people with the skills to fill a role—it’s about finding individuals who can propel your vision forward, adapt to rapid changes, and help your business scale exponentially. Over the years, I’ve learned...
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Marketing campaigns are the lifeblood of a successful brand, yet designing one that not only grabs attention but also drives real conversions can feel like searching for a magic formula. I know this challenge intimately, having spent countless hours brainstorming, fine-tuning, and analyzing marketing strategies for startups and forward-thinking organizations. That said, there’s no sorcery...
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In recent years, blockchain technology has emerged as one of the most transformative innovations in the world of business. While many associate blockchain with cryptocurrencies like Bitcoin and Ethereum, its applications extend far beyond digital currency. One of the most promising and impactful areas for blockchain integration is supply chain management. Today, I want to explore how this...
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In the rapidly evolving business landscape, building a subscription-based model can be a game-changing move. Over the years, I’ve had the privilege of dissecting various business models, and subscription-based businesses continually stand out for their ability to generate predictable, recurring revenue. If you’re an entrepreneur contemplating where to start—or how to take your model to the...
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In recent years, the world of transportation has experienced a seismic shift, and at the forefront of this change are micromobility startups. If you’ve noticed more electric scooters, bikes, and compact vehicles zipping through urban streets, you’re witnessing a revolution that’s challenging the dominance of traditional transportation businesses. As an entrepreneur and avid observer of...
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Email marketing often goes unnoticed in today's world of shiny, new-age marketing tools like social media ads and influencer partnerships. Yet, as someone who's explored countless marketing strategies, I’ve repeatedly found email marketing to be a powerhouse—not only for reaching customers but also for building meaningful, long-term relationships with them. In a sense, it’s the...
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As entrepreneurs, implementing sustainable practices often feels like an overwhelming task, especially when operating within tight budgets. Sustainability can sometimes seem synonymous with higher costs, a risk many of us feel unequipped to take. However, I’ve learned through years of working with both startups and seasoned organizations that adopting sustainable strategies doesn’t have to...
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Mastering the art of negotiation is a critical skill every business professional needs to cultivate. Whether it’s closing a deal with a new client, negotiating contract terms with suppliers, or reaching consensus with stakeholders, effective negotiation is the cornerstone of achieving favorable outcomes in business. Over the years, I’ve learned that negotiation is more than just a...
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